INTERSEC Dubai – International Security, Fire Safety & Industrial Protection Exhibition

The largest and most influential professional B2B exhibition for security and fire protection in the Middle East and North Africa (MENA) region, and one of the world's top security and fire protection exhibitions. Leveraging Dubai's geographical advantages, it radiates to markets in the Middle East, Africa, South Asia and Europe, serving as a core hub for global security and fire protection enterprises to explore the MENA market. With decades of experience in the industry, it boasts both professionalism and international influence.

I. Basic Exhibition Information

Full Exhibition Name: Intersec Middle East (Dubai International Exhibition for Security, Fire Safety, Industrial Protection Equipment and Technology)
Holding Cycle: Annual. The exhibition has a stable rhythm, facilitating enterprises to continuously layout the MENA market and accumulate high-quality cooperative resources.
2026 Session: January 12–14, 2026 (successfully held, with the scale and number of visitors hitting a new high)
2027 Session: January 11–13, 2027 (officially confirmed date, allowing advance planning of exhibition participation and visit schedules)
Venue: Dubai World Trade Centre (DWTC), Dubai's core exhibition hall with complete supporting facilities and convenient transportation.

Detailed Address: Sheikh Zayed Road, Dubai, UAE (adjacent to Dubai's main artery, Sheikh Zayed Road, with a superior geographical location and high recognition)

Organizer: Messe Frankfurt (Germany's Messe Frankfurt Exhibition Company), a world-renowned exhibition organizer. With rich experience in organizing exhibitions, it ensures the professionalism, standardization and global influence of the exhibition.

II. Exhibition Introduction

INTERSEC Dubai is the "vanguard" of the security and fire protection industry in the MENA region, and an important platform for global exchange of security and fire protection technologies, product procurement and business cooperation. It focuses on six core sectors: security, fire safety, intelligent security, industrial protection, emergency rescue and cybersecurity, covering the entire industrial chain and accurately connecting global supply and demand parties.

The core positioning of the exhibition is to build an efficient connection bridge between global security and fire protection manufacturers, suppliers, system integrators, engineering companies, government agencies and military/police purchasers. Relying on Dubai's advantage as the logistics, financial and trade center of the MENA region, it helps enterprises quickly enter the MENA market — the region is continuously advancing infrastructure construction, with strong demand for security and fire protection products in commercial, industrial and civil fields, and high acceptance of high-end products, presenting enormous market potential.

Exhibit Scope (Comprehensive Coverage, Highlighted Focus, Aligned with Market Demand)

Security Category: Video surveillance, AI intelligent analysis, biometrics, access control and entrance/exit control, anti-theft alarms, perimeter protection, building intercom, smart home security, security system integration.
Fire Safety Category: Fire extinguishing equipment, fire detection and alarm systems, fire protection systems, emergency rescue equipment, Personal Protective Equipment (PPE), fire engineering and operation and maintenance services, fire safety training solutions.
Industrial Protection Category: Labor protection supplies, high-altitude protection, industrial testing equipment, safety management systems, hazardous chemical protection equipment, explosion-proof equipment.
Cybersecurity Category: Data security, network protection, information security solutions, Internet of Things (IoT) security, emergency communication equipment.
Emergency Rescue Category: Breaking tools, rescue communication equipment, first aid supplies, emergency lighting and evacuation indication systems.

Concurrent Activities (Rich and Diversified, Enhancing Additional Exhibition Value)

Concurrent with the exhibition are industry summits, professional technical forums, new product launches and procurement matching meetings, gathering global elites in the security and fire protection industry, local government security departments, military/police units and core purchasers. These activities interpret policies of the MENA security and fire protection market, share cutting-edge technological achievements, help participating enterprises quickly understand local market demand, industry trends and policy norms, and provide one-on-one accurate matching opportunities for supply and demand parties, improving the efficiency of exhibition participation and visits, and rapidly expanding the brand's exposure and influence in the MENA market.

III. Scale and Number of Visitors (Actual Data of 2026 Session, Accurate Reference)

Exhibition Area: Approximately 65,000 square meters, covering multiple exhibition halls of the Dubai World Trade Centre. The exhibition area is clearly planned and classified, facilitating visits and product displays.
Exhibitors: More than 1,200 companies from over 60 countries and regions, including global leading security and fire protection enterprises and small and medium-sized innovative enterprises. Among them, the Chinese exhibition group is prominent, with nearly 300 Chinese enterprises participating, covering an exhibition area of over 4,000 square meters, making it one of the core overseas exhibition groups of the exhibition.
Professional Visitors: More than 50,000 person-times, mainly professionals from the MENA region, including government security departments, military/police units, engineering companies, builders, industrial enterprise purchasers, distributors and system integrators. It also attracts overseas buyers from over 80 countries and regions around the world, with a high degree of internationalization and precise procurement demand.
Supplementary Note: The number of visitors to the 2026 session increased by approximately 8% compared with the previous session, among which the proportion of engineering companies and government purchasers increased significantly, reflecting the strong demand for security and fire protection products in the MENA market.

IV. Ticket Prices (Reference for 2027 Session, Consistent with Previous Sessions, Clear Rules, Reservable in Advance)

Target Audience: Open only to professional visitors over 18 years old, not open to the general public. Visitors must meet relevant professional qualifications in security, fire safety, engineering, procurement, military/police, government agencies, etc., to ensure the professionalism of the exhibition.
Advance Online Registration: Free (registration can be completed through the official exhibition website or authorized cooperative platforms with a simple process. Personal and enterprise-related information needs to be filled in, and professional qualification review needs to be submitted. After approval, free admission qualification can be obtained). After successful registration, please keep the confirmation information for on-site verification.
On-site Ticket Purchase: 200–300 Dirhams per person (equivalent to approximately RMB 380–570). On-site, personal business cards, passports or relevant company documents must be presented to complete identity verification before purchasing tickets. It is recommended to register online in advance to save time and costs.
Supplementary Note: After successful registration, visitors can freely participate in various technical forums, new product launches and other activities held concurrently with the exhibition without additional charges; tickets are only for admission during the exhibition period, and are non-transferable and non-refundable.

V. Transportation Guide (Aligned with Dubai's Local Transportation Characteristics, Explained by Mode, Easy to Understand, Suitable for Exhibition Participation/Visit Needs)

1. By Air (Most Convenient, Highly Recommended for Overseas Visitors)

Arrival Airport: Dubai International Airport (DXB), Dubai's core airport with global flight coverage. After arrival, visitors can quickly go to the exhibition hall, which is also the preferred arrival airport for most exhibition participants and visitors. There are more than 7,000 flights weekly to and from 260 destinations around the world, among which Emirates and flydubai are the most popular airlines among exhibitors.
Transportation from Airport to Venue:

Taxi/Ride-hailing (Uber/Careem): The journey takes 15–25 minutes, with a cost of approximately 50–80 Dirhams. Pick-up and drop-off points are concentrated at the main entrance of the Dubai World Trade Centre. Drivers are familiar with the venue location, making it convenient and efficient. Taxis can also be booked in advance through the DTC smart application.
Metro: The Airport Red Line directly reaches World Trade Centre Station. After getting off, it is a 3-minute walk to the venue entrance. The cost is low (approximately 5–10 Dirhams), convenient and environmentally friendly. Dubai Metro is clean and tidy, equipped with air conditioning, and is a cost-effective travel method. A Nol card is required for boarding, which can be purchased at any metro station.
Airport Bus: Take the airport bus to the urban area, then transfer to the metro or taxi to the venue, suitable for visitors with limited budgets. Dubai's public transport enjoys high government subsidies, with affordable fares, an average fare of only about 1.10 US dollars, much lower than other international metropolises.

2. Urban Transportation (Convenient and Flexible, Suitable for Local and Surrounding Visitors)

Metro: Dubai Metro Red Line directly reaches World Trade Centre Station, with the exit leading directly to the venue entrance without additional transfers, making it the preferred transportation method for visiting/participating in the exhibition in the urban area. The metro is driverless, with trains running every 5 minutes and high traffic efficiency. There are special areas for women, the elderly and the disabled in the stations, equipped with on-board WIFI.
Bus: Take local Dubai bus routes such as A1, A2 and 50 to Dubai World Trade Centre Station. After getting off, it is a 5-minute walk to the venue. Bus shelters are mostly fully enclosed and air-conditioned, comfortable and convenient. Real-time schedules and routes can be queried through the Dubai Bus APP.
Taxi/Ride-hailing: Taxis in Dubai cover a wide range, and visitors can take a taxi to the venue at any time. Taking a taxi from Dubai's core areas (such as around Dubai Mall and Burj Al Arab) to the venue takes about 10–15 minutes, with a cost of approximately 30–50 Dirhams; ride-hailing (Uber/Careem) can be ordered directly using overseas accounts, with simple operation, and it is one of the popular travel methods locally.

3. By Car (Suitable for Visitors Traveling by Car, with Complete Supporting Facilities)

Navigation Guide: The venue is adjacent to Sheikh Zayed Road (E11 Sheikh Zayed Road, Dubai's main artery). Directly navigate to "Dubai World Trade Centre (DWTC)" to reach it. Dubai's highway network is complete, and an intelligent transportation system has been introduced, with high traffic efficiency, allowing easy travel between various urban areas.
Parking Information: The venue is equipped with a large paid parking lot with sufficient parking spaces. The charging standard is approximately 20–30 Dirhams per day. Visitors can arrive in advance to seize parking spaces; at the same time, Dubai also provides vehicle rental services charged by the minute, further enriching travel options. An international driver's license and a domestic driver's license are required for driving. For details, please consult the embassy or consulate of your country in Dubai.

4. Inter-City Transportation (Suitable for Visitors Traveling from Surrounding Cities such as Abu Dhabi)

By Car: Take E11 Sheikh Zayed Road. Driving from Abu Dhabi to the Dubai venue takes about 1.5 hours, with good road conditions and complete supporting facilities along the way. Dubai is connected to surrounding emirates through a complete highway network, making travel convenient.
Inter-City Bus: Take an inter-city bus from Abu Dhabi Central Bus Station to Dubai Central Bus Station, then transfer to the metro or taxi to the venue. The journey takes about 1.5–2 hours, with low cost, suitable for visitors with limited budgets.

Supplementary Transportation and Exhibition Visit Notes (Practical and Essential, Avoiding Travel and Exhibition Visit Risks)

To participate in/visit the exhibition in Dubai, a Dubai visa (tourist visa or business visa) must be applied for in advance to ensure that the visa is valid for the entire exhibition period; when entering the country, please carry business cards and exhibition invitation letters (related to exhibition participation/visit) with you, and clearly state the purpose of participating in/visiting the exhibition to facilitate smooth entry.
The local currency in Dubai is the Dirham (AED). A small amount of cash can be exchanged in China in advance, or an international credit card can be bound to facilitate payment of transportation, parking and other expenses; at the same time, most places in Dubai support card and mobile payments, so there is no need to carry a large amount of cash when traveling.
Dubai has a tropical desert climate. The climate during the exhibition period (January) is relatively comfortable, but sun protection still needs to be paid attention to; the venue is equipped with rest areas and catering areas, where visitors can replenish water and rest at any time. The venue has complete supporting facilities, which can fully meet the needs of exhibition participants and visitors.
During the exhibition period, the traffic flow around the venue is large, especially during the opening and closing hours of each day. It is recommended to plan the travel time in advance to avoid peak hours; priority should be given to public transportation such as the metro and exhibition shuttle buses to reduce congestion.
For product transportation, it is recommended to entrust a professional logistics agency, plan the transportation route in advance and prepare relevant customs declaration documents (such as ATA carnet) to ensure that the products arrive at the venue on time and avoid affecting the exhibition participation; at the same time, it is necessary to understand the local customs policies in Dubai to avoid product transportation risks.
Dubai's public transport is free for children under 5 years old, and students and the elderly can enjoy preferential prices. Visitors traveling with relevant groups can learn about preferential policies in advance; when taking public transport, local etiquette should be observed, such as not making noise and not littering randomly.

Industry News